The marketing team for home service contractorsContractor marketing(555) 010-0000
Postcards for the streets that pay best

Direct Mail That Books Jobs in Your Best Neighborhoods.

Postcards and letters aimed at the homes that match your best jobs. Vanguard builds the list, writes and designs the piece, handles printing and postage, and tracks every call and scan, so you know what each drop brought back.

  • ✓Lists built by home value, home age, ownership and distance
  • ✓Postcards and letters written to get a call, not a glance
  • ✓EDDM or addressed mail, chosen drop by drop
  • ✓Its own phone number and QR code on each campaign
Get Your Free Strategy Call

Give us 15 minutes. You'll walk away with a clear plan for winning more jobs in your area.

Next step: we'll text or call to schedule your 15-minute strategy session.

Channels we manage for youGoogleLocal Service AdsFacebookInstagram
30 days' notice to cancelYou own every account

Where jobs slip away

Where Are Leads Slipping Away?

Choose the problem that sounds most like your business, and see where we look first.

Your reporting

Ask which channel booked your last five jobs, and nobody knows

  1. 1Do you see where each booked job came from, or only a stack of invoices?
  2. 2Is one vendor running Google Ads, another the website, a third your SEO, with no one owning the whole picture?
  3. 3Does anyone review your spend with you each month and tell you what to cut and what to grow?

Our first moveEvery lead tracked, plus a single report covering each channel and dollar

Book My 15-Minute Call

or phone us at (555) 010-0000

Your brand

To homeowners, you look like every other company quoting the job

  1. 1Is your Google profile full of recent photos of your crews and jobs, or a handful from years ago?
  2. 2When a homeowner collects three quotes, do your stars and reviews tip it your way?
  3. 3Does your site open with real project photos and a call button, or stock images and a buried form?

Our first moveReview requests after each job, a tuned Google profile, and a site built to win the work

Book My 15-Minute Call

or phone us at (555) 010-0000

Website

Visitors look around, then leave without calling

  1. 1On a phone, does your site load quickly and show a tap-to-call button up top on each page?
  2. 2Does each service you offer have a page of its own, with real photos from your jobs?
  3. 3How many calls and form fills did the site produce last month?

Our first moveA site built around booking work, with call tracking throughout

Book My 15-Minute Call

or phone us at (555) 010-0000

Off-season

Calls slow down and crews sit idle

  1. 1Do you market only in busy months, then scramble once things slow?
  2. 2Are past customers left alone, with no check-in and no request for referrals?
  3. 3Do your reviews and rankings keep growing through the quiet months, so you're set when demand returns?

Our first moveAds planned around your seasons all year, plus steady work on reviews and rankings

Book My 15-Minute Call

or phone us at (555) 010-0000

Inside your report

Everything From the List to the Mailbox

One team runs the whole campaign, from picking streets to counting calls.

1

Lists Built Around Your Best Jobs

  • ✓We build lists by home value, home age, lot size, length of ownership and distance from your shop, so cards reach owners who need the work and can pay for it.
  • ✓Owners only.
  • ✓No wasted postage.
2

Design That Asks for the Call

  • ✓One bold headline about the homeowner's problem, one clear offer with a deadline, photos of your actual crew and a single reason to pick up the phone today.
  • ✓No logo-and-service-list cards that end up in the recycling.
3

Printing and Production

  • ✓Sturdy, coated postcard stock in sizes that stand out in the pile.
  • ✓Personalized printing that can show each owner's name, town or street.
4

EDDM and Addressed Mail

  • ✓Every Door Direct Mail to blanket a route at low postage.
  • ✓Addressed mail when you want only the right homes.
  • ✓We compare the math and choose what costs you less per booked job.
5

Call and QR Tracking

  • ✓Each campaign carries its own tracked phone number and its own QR code.
  • ✓Every call ties back to the drop, the neighborhood and the offer that produced it.
6

Planned Follow-Up Drops

  • ✓One card gets seen.
  • ✓Repeat cards get remembered.
  • ✓We space a series of mailers a few weeks apart to the same homes, so yours is the name they know when the need finally comes up.

Swipe through all 6 parts

Book My 15-Minute Call

or phone us at (555) 010-0000

Mail Built to Ring the Phone

The Card That Stays
Stuck to the Fridge

A postcard goes straight into the hands of the person who owns the house, and a good one sits by the coffee maker for days. We plan, design, print, mail and track pieces built to turn that attention into booked estimates.

✓Response Design, Not a Brochure

One headline, one offer, one deadline and one number to call. Nothing else competes.

✓Aimed by Home Value and Home Age

Owners whose homes fit your work, not renters or apartment blocks.

✓Tracked Number and QR on Each Card

Calls run through a campaign number, so you can see which drop earned each one.

Swipe through all 3 points

Plan My First Mail Drop

or phone us at (555) 010-0000

Your live dashboard

All Your Spend and Leads, In One Report

You get your own dashboard and app, updated daily. Below is a sample with example data, laid out the same way yours will be.

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SSample Tree Co. | Ads report
Sample dashboard listing every lead and its cost from Google Ads, Facebook and Local Services
The same data in the mobile app
Sample mobile app view listing each lead and its cost

Example dashboard and phone app for a 30-day period. Sample data, shown so you can see the layout.

✓Your spend

Across all channels, updated daily.

✓Each lead

Name, town and the job they're asking about.

✓Cost by channel

So you can see where to put the next dollar.

Swipe through all 3 points

Why work with us

Why Mail Still Books Jobs for Contractors

✓

It lands with the owner

A card reaches the decision-maker directly and stays on the counter. For trades tied to the house itself, like gutters, decks, fences and windows, it sticks around in a way a scrolling feed rarely does.

✓

Built for storms and seasons

After a windstorm, owners are glad to see your card. For seasonal work like tree trimming, gutter cleaning or mulch, we time drops to land right before demand peaks in your area.

✓

Mail and ads work together

We run your Google and Facebook ads too, so the owner who gets your card sees your name again when they search or scroll. Each channel makes the other easier to remember.

✓

No cookie-cutter cards

Plenty of mailers just say a company is the best in town. We write a specific offer for your trade, aim it at chosen neighborhoods and track the response, which is what turns paper into phone calls.

Swipe through all 4 reasons

The process

Our Process

1

Week 1: Targeting and Offer

Choose neighborhoods, build the list around your best jobs, pick the offer and set the budget.

2

Week 2: Copy and Design

We write and design the piece, set up personalization, the campaign phone number and QR code, and send a proof.

3

Week 3: Print and Mail

Cards are printed, prepped for the post office and dropped. Delivery usually follows within about a week or two.

4

Week 4 and On: Track and Adjust

We log calls and scans, compare streets and offers, then plan the next drop around what worked.

Swipe through all 4 steps

or phone us at (555) 010-0000

FAQ

Direct Mail: Common Questions

How many calls should I expect from a drop?

It depends on your trade, the list, the offer and the season. Addressed lists aimed at the right homes tend to outperform blanket route mail, and well-timed seasonal drops do best. We set realistic goals for your market on the strategy call, then report what actually came in.

How much does a mail campaign cost?

Cost depends on piece size, quantity, list type and postage. Route mail costs less per card; addressed mail costs more but wastes less. We size the list to your budget and your crew's capacity, and we usually plan a few drops to the same homes rather than one big blast. You get exact numbers before anything prints.

How soon do calls start after cards go out?

Most calls arrive in the first couple of weeks after the card lands, with a slower trickle after that. Some owners keep the card on the fridge and call much later. Second and third drops usually pull better than the first, as people start recognizing your name.

Should I use EDDM or an addressed list?

EDDM reaches every address on a route, so postage is low but some homes aren't a fit. That suits everyday services like lawn care or gutters. Addressed lists let you pick homes by value, age and ownership, which fits bigger tickets like windows or flooring. Many contractors use both.

Should I mail all year or just in season?

Usually a mix. A steady base of mail keeps your name familiar, so you're not a stranger when the need comes. Then extra drops before your busy season, ahead of winter or right after a storm catch owners at the moment they act. We build the calendar around your trade.

How will I know if the mail is working?

Each campaign prints its own tracked number and QR code. Calls are recorded and matched to the drop that produced them, and your report shows pieces mailed, calls, scans, booked jobs and revenue. You judge mail on the same numbers as your digital ads.

Next step

Ready to Book Jobs From the Mailbox?

Spend 15 minutes with us. We'll look at where your best jobs come from, show you which streets to mail first and lay out a plan with costs and timing.

Inside your 15-minute strategy call

✓
First, we study your market

Ahead of the call, we look at your service area, your local competitors and how homeowners search for your kind of work.

✓
Then, the right channels and budget

Which channels suit your market, a fair price per lead in your area and the number of exclusive calls you can reasonably expect.

✓
You walk away with a plan

The plan is yours either way. If we work together, it's month to month, and most campaigns can go live within a few days.

Get Your Free Strategy Call

Give us 15 minutes. You'll walk away with a clear plan for winning more jobs in your area.

Next step: we'll text or call to schedule your 15-minute strategy session.

Channels we manage for youGoogleLocal Service AdsFacebookInstagram
30 days' notice to cancelYou own every account

One marketing team for home service contractors: ads, SEO, websites and reviews.

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