Postcards and letters aimed at the homes that match your best jobs. Vanguard builds the list, writes and designs the piece, handles printing and postage, and tracks every call and scan, so you know what each drop brought back.
Give us 15 minutes. You'll walk away with a clear plan for winning more jobs in your area.
Next step: we'll text or call to schedule your 15-minute strategy session.
Where jobs slip away
Choose the problem that sounds most like your business, and see where we look first.
Our first moveEvery lead tracked, plus a single report covering each channel and dollar
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Our first moveReview requests after each job, a tuned Google profile, and a site built to win the work
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Our first moveA site built around booking work, with call tracking throughout
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Our first moveAds planned around your seasons all year, plus steady work on reviews and rankings
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Inside your report
One team runs the whole campaign, from picking streets to counting calls.
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Mail Built to Ring the Phone
A postcard goes straight into the hands of the person who owns the house, and a good one sits by the coffee maker for days. We plan, design, print, mail and track pieces built to turn that attention into booked estimates.
One headline, one offer, one deadline and one number to call. Nothing else competes.
Owners whose homes fit your work, not renters or apartment blocks.
Calls run through a campaign number, so you can see which drop earned each one.
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Plan My First Mail Dropor phone us at (555) 010-0000
Your live dashboard
You get your own dashboard and app, updated daily. Below is a sample with example data, laid out the same way yours will be.
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Example dashboard and phone app for a 30-day period. Sample data, shown so you can see the layout.
Across all channels, updated daily.
Name, town and the job they're asking about.
So you can see where to put the next dollar.
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Why work with us
A card reaches the decision-maker directly and stays on the counter. For trades tied to the house itself, like gutters, decks, fences and windows, it sticks around in a way a scrolling feed rarely does.
After a windstorm, owners are glad to see your card. For seasonal work like tree trimming, gutter cleaning or mulch, we time drops to land right before demand peaks in your area.
We run your Google and Facebook ads too, so the owner who gets your card sees your name again when they search or scroll. Each channel makes the other easier to remember.
Plenty of mailers just say a company is the best in town. We write a specific offer for your trade, aim it at chosen neighborhoods and track the response, which is what turns paper into phone calls.
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The process
Choose neighborhoods, build the list around your best jobs, pick the offer and set the budget.
We write and design the piece, set up personalization, the campaign phone number and QR code, and send a proof.
Cards are printed, prepped for the post office and dropped. Delivery usually follows within about a week or two.
We log calls and scans, compare streets and offers, then plan the next drop around what worked.
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or phone us at (555) 010-0000
FAQ
It depends on your trade, the list, the offer and the season. Addressed lists aimed at the right homes tend to outperform blanket route mail, and well-timed seasonal drops do best. We set realistic goals for your market on the strategy call, then report what actually came in.
Cost depends on piece size, quantity, list type and postage. Route mail costs less per card; addressed mail costs more but wastes less. We size the list to your budget and your crew's capacity, and we usually plan a few drops to the same homes rather than one big blast. You get exact numbers before anything prints.
Most calls arrive in the first couple of weeks after the card lands, with a slower trickle after that. Some owners keep the card on the fridge and call much later. Second and third drops usually pull better than the first, as people start recognizing your name.
EDDM reaches every address on a route, so postage is low but some homes aren't a fit. That suits everyday services like lawn care or gutters. Addressed lists let you pick homes by value, age and ownership, which fits bigger tickets like windows or flooring. Many contractors use both.
Usually a mix. A steady base of mail keeps your name familiar, so you're not a stranger when the need comes. Then extra drops before your busy season, ahead of winter or right after a storm catch owners at the moment they act. We build the calendar around your trade.
Each campaign prints its own tracked number and QR code. Calls are recorded and matched to the drop that produced them, and your report shows pieces mailed, calls, scans, booked jobs and revenue. You judge mail on the same numbers as your digital ads.
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Next step
Spend 15 minutes with us. We'll look at where your best jobs come from, show you which streets to mail first and lay out a plan with costs and timing.
Inside your 15-minute strategy call
Ahead of the call, we look at your service area, your local competitors and how homeowners search for your kind of work.
Which channels suit your market, a fair price per lead in your area and the number of exclusive calls you can reasonably expect.
The plan is yours either way. If we work together, it's month to month, and most campaigns can go live within a few days.
Give us 15 minutes. You'll walk away with a clear plan for winning more jobs in your area.
Next step: we'll text or call to schedule your 15-minute strategy session.
One marketing team for home service contractors: ads, SEO, websites and reviews.
Book a free 15-minute strategy call. We'll lay out a clear plan for more calls and more booked jobs in your market. Nothing to sign, no pressure.